Brands Portfolio

Welcome! to George East (Housewares) Ltd.

Based in Leiston, Suffolk, with additional marketing offices and showrooms in Sheffield, George East is one of the foremost non-food suppliers with core areas of excellence housewares, cleaning and personal care / hair care. Although founded over 35 years ago the company has grown five-fold in the last seven years and is one of the key non-food suppliers to major retailers.

We offer branded products in kitchenware under the Tala, Chef Aid, MSC and Treehouse brands. Cleaning under the Elliott banner and personal care and beauty with our Manicare and Lady Jayne offer.
We also have a significant own brand facility for a number of major retailers.
Uniquely, George East retains a UK packing facility allowing us the flexibility to bespoke package one or one million pieces.